The Bard vs. ChatGPT Battle: Friend or Foe for your Marketing Game?

By Tara Phelps
Issue No. 9

Topics: Artificial Intelligence (A.I.), Bard, ChatGPT, marketing, Tips & tricks

In This Issue

Generative AI Titans: Google’s Bard vs. OpenAI’s ChatGPT
How to incorporate SEO into your prompt engineering
Tools & Tips: VideoGen.io – Create video from text

Dear Marketers,

Ah, the age-old rivalry! In the realm of marketing, a new battleground has emerged: Bard vs. ChatGPT. Both are language models, wielding the power of AI to craft content, translate languages, and even answer your questions. But wait, are they competitors or collaborators? Buckle up, marketing mavericks, as we explore the exciting dance between these two AI marvels!

The Rivalry Unveiled

Both Bard and ChatGPT boast impressive capabilities, yet their strengths differ. Bard shines in factual accuracy and data-driven insights, while ChatGPT excels in engaging conversation and personalized content. This distinct charm sparks the “rivalry,” each catering to different marketing needs.

Unleashing the Power of Difference:

So, how can we, the cunning marketers, use this to our advantage?

Embrace Bard for:

SEO-optimized website content: Let Bard’s factual prowess boost your search ranking.
Multilingual marketing campaigns: Reach global audiences with accurate, translated content.
Data-driven decisions: Leverage Bard’s insights to optimize your marketing strategy.

Harness ChatGPT for:

Interactive chatbots and virtual assistants: Create engaging customer experiences.
Personalized social media content: Craft unique posts that resonate with individual followers.
Targeted email marketing: Generate personalized messages that drive conversions.

A Use Case in Action: Tag-Teaming for Success

Imagine launching a new product. You can:

Utilize Bard: Create a factually accurate product description rich in features and benefits, optimized for search engines.
Partner with ChatGPT: Generate personalized email sequences targeting different customer segments, highlighting relevant product features for each.
Unleash both: Let Bard craft a compelling social media post announcing the launch, while ChatGPT personalizes responses to comments and inquiries, fostering engagement.

By understanding their strengths, you can create a symphony of marketing magic, blending Bard’s accuracy with ChatGPT’s personalization.

Remember..

The “best” tool is the one that aligns with your specific goals. Experiment, explore, and unlock the marketing potential of this dynamic duo!

P.S.

For this article we ran the same prompt through both Bard and ChatGPT. Interestingly, both suggested using both tools and combining content! (So we did!)

How Can you help me?

AI News & ChatGPT Tips

The Big News This Week: :

Amazon announces Rufus, a new generative AI-powered conversational shopping experience
Rufus is an expert shopping assistant trained on Amazon’s product catalog and information from across the web to answer customer questions on shopping needs, products, and comparisons, make recommendations based on this context, and facilitate product discovery in the same Amazon shopping experience customers use regularly.
Launching today in beta to a small subset of customers in Amazon’s mobile app, Rufus will progressively roll out to additional U.S. customers in the coming weeks.

Prompt Engineering Tip: How to incorporate SEO into your content:

When creating your prompt consider the following:

Target Keywords:

Identify relevant keywords related to your brand, industry, and target audience. Use SEO tools and research to find keywords with high search volume and low competition.
Incorporate these keywords naturally throughout your prompt, including in the main topic, descriptions, and specific requests. Avoid keyword stuffing, as it can negatively impact your results.

Content Format:

Specify the desired content format for your social media post (e.g., image caption, video script, infographic description). This will help me tailor the tone and style accordingly.
Consider the platform and its specific SEO algorithms. For example, Twitter prioritizes hashtags, while LinkedIn might favor longer, informative posts.

Engagement Optimization:

Request open-ended questions that encourage audience interaction and discussion. This helps boost engagement and potentially reach a wider audience through shares and comments.
Incorporate relevant trending topics or hashtags to tap into current conversations and increase visibility.

Examples:

Prompt 1:

I’m launching a new sustainable clothing line targeting eco-conscious millennials. Create an engaging Instagram caption for a product image, incorporating keywords like “organic cotton,” “ethical production,” and “sustainable fashion.” Encourage users to share their thoughts on sustainable clothing in the comments. #sustainablefashion #ecofriendly #organiccotton

Prompt 2:

My company provides marketing automation software. Create a LinkedIn post summarizing a recent industry report on marketing automation trends, using relevant keywords like “marketing automation,” “lead generation,” and “ROI.” Include a call to action for users to download the full report on our website.

Remember: SEO optimization is not just about keywords. It’s about creating high-quality, engaging content that resonates with your target audience and attracts organic traffic. By providing clear instructions and incorporating SEO best practices, you can leverage my abilities to craft social media content that helps you achieve your marketing goals.

I hope this information is helpful! Let me know if you have any other questions.

Tools & Hacks.. for marketing and life

As we run across great tools or hacks that save time or money, we will post them below. Enjoy!

Create video with text prompts

If you are looking for a tool to generate video from text, this is a great site! (It's an alternative to Invideo.ai) We found it much easier to utilize and video clips seemed to better align with our messaging. Even you can create great videos in minutes. Check out the video we created below.

Click Here to Learn More

“Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the web. It would understand exactly what you wanted, and it would give you the right thing. We’re nowhere near doing that now. However, we can get incrementally closer to that, and that is basically what we work on.”

~Larry Page, Founder Google